Starting out as a new lash tech can feel overwhelming, especially when you’re trying to build a steady clientele. But don’t stress... I’ve been there, and I know exactly what works! In this guide, I’ll share practical, proven tips to help you land your first 10 paying clients and start growing your lash business.
1. Offer a Friends & Family Discount
Your first clients are often people you already know! Offer a limited-time discount to friends, family, or colleagues in exchange for honest feedback and social media content. A simple “model price” like £20-£30 per set helps you practice while building your portfolio.
✨ Pro Tip: Ask them to leave a review and tag you on social media!
2. Optimise Your Instagram Profile
Your Instagram is your digital storefront, so you need to make it as professional and inviting as possible. Make sure your profile includes:
- Your location
- Your services
- Prices & policies
- Client selfies & reviews
- A booking link (so clients can book without messaging!)
People book with who they trust, and nothing builds trust like seeing your work. If you don’t have many client photos yet, practice on a mannequin head, or offer a couple of free/discounted sets for content.
You NEED to show up consistently on social media to attract clients. Post 4-5 times a week and mix in:
- Before & after transformations
- Lash aftercare tips
- Testimonials from happy clients
- A ‘day in the life’ post to show your personality
People love getting to know the person behind the business—it makes them feel comfortable booking with you!
✨ Pro Tip: Set Your Profile Picture as a Selfie. People trust faces more than logos! If you want to keep branding in your profile pic, overlay your logo on your selfie for a professional look.
3. Join Local Facebook Groups
Local beauty, student, and “girl talk” groups on Facebook are goldmines for new clients. Post your work, offer a first-time client discount, and engage in comments. No spamming, just genuine interactions!
4. Improve Your Photos (Lighting & Angles Matter!)
High-quality content makes a HUGE difference. A few of my tips for taking flawless lash photos:
- ALWAYS Clean your camera lens before taking any content
- Good lighting (use natural light or a ring light)
- If you use bed roll, have your client lift their head slightly to hide the bed roll in photos—it looks cleaner!
- Take both close-up and full-face shots to showcase your work
5. Create a Loyalty Program
A virtual or physical loyalty card encourages clients to keep coming back.
For example: “On your 5th lash appointment receive a 15% discount"
6. Run a Giveaway to Boost Your Reach
Giveaways help increase your followers and get new people talking about your business. Try this simple giveaway formula:
Win a FREE Full Set of Lashes!
To enter:
- Follow @yourlashpage
- Like this post & tag 2 friends
- Share to your story for an extra entry!
✨ Pro Tip: Put a small Instagram ad behind the giveaway to reach more people!
Final Thoughts
Your first 10 clients are just the beginning! With consistency, quality work, and smart marketing, you’ll quickly grow your client base and start filling your diary.
Want to fast-track your lash career? My Ultimate Online Lash Course is now only £149 for a limited time! Learn everything you need to become a successful lash tech—accredited training, expert guidance & lifetime access. Click here to enroll!